The implementation of marketing policies in private universities of Romania
The curent context of decentralization of academic education requires the development of decision-making skills of educational actors - prerequisite of quality assurance in education. Marketing orientation in education means market research and adapt supply to demand, which means not only declaratively build a student-centered education, but also the design of study programs that are required by the market. Thus, in the current competitive environment, universities are beginning to recognize the growing importance of the services they offer and consequently focus on meeting the needs and expectations of students. To be successful, a university must identify the important issues for students andconsequently to give students what they expect. In particular, in this new market, the school is encouraged to consider carefully the needs of its clients and customers in order to meet these needs precisely.
Year of publication: |
2014
|
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Authors: | PETRICÃ, Irina Elena ; FÃRCAª, Alina-Maria ; VUÞÃ, Daniela Roxana |
Published in: |
Alma Mater University journal. - Facultatea de Ştiinţe Economice Sociale şi Administrative. - Vol. 7.2014, 2, p. 32-34
|
Publisher: |
Facultatea de Ştiinţe Economice Sociale şi Administrative |
Subject: | education | marketing policies | private universities | marketing strategy |
Saved in:
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