The implications of company-sponsored messages disguised as word-of-mouth
Vincent P. Magnini
| Year of publication: |
2011
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|---|---|
| Authors: | Magnini, Vincent P. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 4, p. 243-251
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| Subject: | Werbebeschränkung | Advertising regulation | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272302