The implications of service-dominant logic and integrated solutions on the sales function
Kenneth Le Meunier-FitzHugh, Jasmin Baumann, Roger Palmer, and Hugh Wilson
| Year of publication: |
2011
|
|---|---|
| Authors: | Meunier-FitzHugh, Kenneth Le ; Baumann, Jasmin ; Palmer, Roger ; Wilson, Hugh |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 19.2011, 4, p. 423-440
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884986