The implicit association test on place-of-origin stereotyping for mobile phone brands based on user preferences data processing
Ying ge, Jibo He, Huishan ang, Yuanyan Hu, Yangcan Gong
| Year of publication: |
2020
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|---|---|
| Authors: | Ge, Ying ; He, Jibo ; Pang, Huishan ; Hu, Yuanyan ; Gong, Yangcan |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2020, 1, p. 48-60
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| Subject: | Mobile Phone Brands | Place-of-Origin Stereotypes | Implicit Association Test (IAT) | Marketing | Mobiltelefon | Mobile phone | Marktforschung | Market research | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobilkommunikation | Mobile communications | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/ajibm.2019.98111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012320209