The implicit measurement of destination image : the application of Implicit Associations Tests

Jie Yang; Jiaxun He; Yingkang Gu

Year of publication:	2012
Authors:	Yang, Jie ; He, Jiaxun ; Gu, Yingkang
Published in:	Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 1, p. 50-52
Subject:	Destinationsmanagement \| Destination management \| Markenimage \| Brand image \| Messung \| Measurement \| Urlaubsverhalten \| Holiday behaviour \| Chinesen \| Chinese (People) \| Japan \| Hongkong \| Hong Kong

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