The importance and formalization of service quality dimensions : a comparison of Chile and the USA
Year of publication: |
2014
|
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Authors: | Guesalaga, Rodrigo ; Pitta, Dennis |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 2, p. 145-151
|
Subject: | SERVQUAL | Hofstede | Cultural differences | Cultural dimensions | Service quality dimensions | Chile | United States of America | Dienstleistungsqualität | Service quality | USA | United States | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Kundenzufriedenheit | Customer satisfaction | Nationalkultur | National culture | Interkulturelles Management | Cross-cultural management |
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