The Importance and Functional Significance of Affective Cues in Consumer Choice
| Year of publication: |
2006
|
|---|---|
| Authors: | Darke, Peter R. ; Chattopadhyay, Amitava ; Ashworth, Laurence |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2006, 3, p. 322-328
|