The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
| Year of publication: |
2009
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|---|---|
| Authors: | Sprott, David ; Czellar, Sandor ; Spangenberg, Eric |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 1, p. 92-104
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