The importance of big data analysis : developing neuromarketing in tourism industry
Norhidayah Azman, Ahmad Albattat and Marco Valeri
| Year of publication: |
2023
|
|---|---|
| Authors: | Azman, Norhidayah ; Ahmad Albattat ; Valeri, Marco |
| Published in: |
Tourism innovation in the digital era : big data, AI and technological transformation. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-83797-168-8. - 2023, p. 1-24
|
| Subject: | Tourismuswirtschaft | Tourism industry | Big Data | Big data | Neuromarketing | Data Mining | Data mining | Tourismus | Tourism |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-83797-166-420231001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451924