The importance of fashion : the Chinese and US Gen Y perspective
Year of publication: |
2014
|
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Authors: | Simmers, Christina S. ; Parker, R. Stephen ; Schaefer, Allen D. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 2, p. 94-105
|
Subject: | Chinese consumer behavior | collectivist culture | consumer behavior | cross-cultural marketing | marketing strategy | Konsumentenverhalten | Consumer behaviour | China | Internationales Marketing | International marketing | Nationalkultur | National culture | Mode | Fashion | Kulturelle Identität | Cultural identity | Kollektivismus | Collectivism |
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