The importance of focus for generating customer value

Tom Breur

Year of publication:	2006
Authors:	Breur, Tom
Published in:	Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 11.2006/07, 1, p. 64-71
Subject:	Finanzdienstleistung \| Financial services \| Kundenwert \| Customer value \| Kundenzufriedenheit \| Customer satisfaction \| Beziehungsmarketing \| Relationship marketing \| Kernkompetenz \| Core competency \| Shareholder Value \| Shareholder value \| Systemtheorie \| Systems theory

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