The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing
| Year of publication: |
2009
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|---|---|
| Authors: | Jen, Lichung ; Chou, Chien-Heng ; Allenby, Greg M. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 4, p. 482-493
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