The importance of product country of origin : a conjoint analysis of the United States, Canada, Germany and the Netherlands
Year of publication: |
2007
|
---|---|
Authors: | Okechuku, Chike |
Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 471-484
|
Subject: | Herkunftsbezeichnung | Designation of origin | Conjoint-Analyse | Conjoint analysis | Vergleich | Comparison | Niederlande | Netherlands | Kanada | Canada | Deutschland | Germany | USA | United States |
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