The importance of retail brand equity and store accessibility for store loyalty in local competition
Bernhard Swoboda; Bettina Berg; Hanna Schramm-Klein; Thomas Foscht
| Year of publication: |
2013
|
|---|---|
| Authors: | Swoboda, Bernhard ; Berg, Bettina ; Schramm-Klein, Hanna ; Foscht, Thomas |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 3, p. 251-262
|
| Subject: | Firmenimage | Corporate reputation | Einzelhandelsstandort | Retail location | Beziehungsmarketing | Relationship marketing | Räumlicher Wettbewerb | Spatial competition | Handelskette | Retail chain | Heimwerkermarkt | DIY retail | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759166