The importance of selecting appropriate adjective pairs for measuring attitude based on the semantic differential method
| Year of publication: |
1991
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|---|---|
| Authors: | Valois, Pierre ; Godin, Gaston |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 25.1991, 1, p. 57-68
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| Publisher: |
Springer |
| Subject: | Attitude | semantic differential | behavior | internal consistency |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009391351