The importance of social media in managing the image of the educational institutions
Year of publication: |
2021
|
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Authors: | Jędrzejczyk, Waldemar ; Brzeziński, Stanisław |
Published in: |
Contemporary economics. - Warsaw : University of Finance and Management, ISSN 2300-8814, ZDB-ID 2605668-9. - Vol. 15.2021, 4 (24.12.), p. 457-466
|
Subject: | Image of the organization | social media | educational institutions | Poland | Polen | Social Web | Social web | Hochschule | Higher education institution | Firmenimage | Corporate reputation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.5709/ce.1897-9254.460 [DOI] |
Classification: | M10 - Business Administration. General ; M15 - IT Management ; M31 - Marketing ; M50 - Personnel Economics. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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