The importance of the location in hosting a festival : a mapping approach
Mark A. A. M. Leenders (Department of Marketing, RMIT University, Melbourne, Australia), Frank M. Go (Department of Tourism Management, Rotterdam School of Management, Erasmus University Rotterdam, Rotterdam, The Netherlands), Pawan V. Bhansing (Department of Media & Communication, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam, Rotterdam, The Netherlands)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Leenders, Mark A. A. M. ; Go, Frank M. ; Bhansing, Pawan V. |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 7/8, p. 754-769
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| Subject: | event management | event design | hospitality | festivals | configuration theory | destination competitiveness | Event-Marketing | Event marketing | Großveranstaltung | Big event | Krankenhaus | Hospital | Gastgewerbe | Hospitality industry | Sportveranstaltung | Sport event | Veranstaltung | Event | Destinationsmanagement | Destination management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2014.934981 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433688