The importance of the service and shopping customer experience in a retail environment
Irene Roozen and Pavlos Ioannou Katidis
| Year of publication: |
2019
|
|---|---|
| Authors: | Roozen, Irene T. M. ; Ioannou Katidis, Pavlos |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 4, p. 247-279
|
| Subject: | customer retention | customer satisfaction | recommendation | service experience | shopping experience | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2019.1619064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012181029