The improatance of store image and retail service quality in private brand image-building
Adi Alić, Emir Agić, Merima Činjarević
| Year of publication: |
2017
|
|---|---|
| Authors: | Alić, Adi ; Agić, Emir ; Činjarević, Merima |
| Published in: |
Entrepreneurial business and economics review : EBER. - Kraków, ISSN 2353-883X, ZDB-ID 2776185-X. - Vol. 5.2017, 1, p. 27-42
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| Subject: | retailing | private brands | store image | service quality | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Handelsmarke | Store brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15678/EBER.2017.050102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802899