The incidence of incentives for t-commerce acceptance : improving television as a distribution channel
Francisco-Javier Arroyo-Cañada (Department of Economics and Business, University of Barcelona, Barcelona, Spain), and Jaime Gil-Lafuente (Department of Business Administration, University of Barcelona, Barcelona, Spain)
| Year of publication: |
2016
|
|---|---|
| Authors: | Arroyo-Cañada, Francisco-Javier ; Gil-Lafuente, Jaime |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 3, p. 426-435
|
| Subject: | Technology acceptance model | Incentives | Behavioral intention | Interactive television | T-commerce | Theory of forgotten effects | Innovationsakzeptanz | Innovation adoption | Vertriebsweg | Distribution channel | Fernsehen | Television | Konsumentenverhalten | Consumer behaviour | Anreiz | Leistungsanreiz | Performance incentive | Verbrauchereinstellung | Consumer attitudes | Mediennutzung | Media usage | Fernsehprogramm | Television programme |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-04-2013-0072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524039