The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
| Year of publication: |
2009
|
|---|---|
| Authors: | Kaplan, Andreas M. ; Haenlein, Michael |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 27.2009, 3, p. 197-212
|