The index of consumer satisfaction : measurement problems and opportunities
Martin Pfaff
| Year of publication: |
1977
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| Authors: | Pfaff, Martin |
| Published in: |
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976. - Cambridge, Mass. : Marketing Science Institute. - 1977, p. 36-71
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002631652