The influence factors towards mobile advertising message content on consumer purchase intention
Nor Hazlina Hashim, Normalini, Norhazlina Sajali
| Year of publication: |
October 2018
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|---|---|
| Authors: | Nor Hazlina Hashim ; Normalini ; Norhazlina Sajali |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 19.2018, 5, p. 1187-1206
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| Subject: | Mobile advertising | entertainment | informativeness | irritation | credibility | purchase intention | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Kaufentscheidung | Purchase decision | Mobile Business | Mobile business | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918788746 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929704