The influence of information processing on consumer switching intention from traditional to short video e-commerce : a structural equation modelling study
Yi Cui, Xinyu Yao and Dan Zhao and Jie Li
| Year of publication: |
2026
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| Authors: | Cui, Yi ; Yao, Xinyu ; Zhao, Dan ; Li, Jie |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 38.2026, 2, p. 328-344
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| Subject: | Switching intention | Short video e-commerce | E-commerce | Push-pull-mooring theory | Information processing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2025-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015638771