//-->
Redefining market orientation from a relationship perspective : Theoretical considerations and empirical results
Helfert, Gabriele, (2002)
Matching high‐tech and high‐touch in supplier‐customer relationships
Ritter, Thomas, (2006)
Value Creation in Buyer-Seller Relationships - Theoretical Considerations and Empirical Results from a Supplier's Perspective
Walter, Achim, (2001)