The influence of affect on heuristic thinking in insurance demand
Year of publication: |
March 2017
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Authors: | Jaspersen, Johannes G. ; Aseervatham, Vijay |
Published in: |
The journal of risk and insurance : the journal of the American Risk and Insurance Association. - Malden, Mass. [u.a] : Blackwell, ISSN 0022-4367, ZDB-ID 410673-8. - Vol. 84.2017, 1, p. 239-266
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Subject: | Heuristik | Heuristics | Rationalität | Rationality | Entscheidung unter Risiko | Decision under risk | Nachfrage | Demand | Versicherung | Insurance |
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