The influence of anthropomorphic communication in social media on the country-of-origin effect
Wenting Feng, Tao Wang and Wenlong Mu
Year of publication: |
2020
|
---|---|
Authors: | Feng, Wenting ; Wang, Tao ; Mu, Wenlong |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 8, p. 1202-1227
|
Subject: | Anthropomorphic communication | country-of-origin effect | information effectiveness | Herkunftsbezeichnung | Designation of origin | Social Web | Social web | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Interne Kommunikation | Internal communication | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Öffentlichkeitsarbeit | Public relations |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Huang, Yu, (2022)
-
Liebrecht, Christine, (2021)
-
Jeong, Hyun Ju, (2023)
- More ...
Similar items by person