The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity

Dengfeng Yan; Jaideep Sengupta

Year of publication:	2013
Authors:	Yan, Dengfeng ; Sengupta, Jaideep
Published in:	Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 5, p. 931-946
Subject:	Konsumentenverhalten \| Consumer behaviour \| Gesundheitsrisiko \| Health risk \| Persönlichkeitsmerkmal \| Personality trait \| Infektionskrankheit \| Infectious disease \| Krebskrankheit \| Cancer \| Hongkong \| Hong Kong

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