The Influence of Brand Equity on Consumer Responses : Evidence from a Clothing Brand of Pakistan
Year of publication: |
2019
|
---|---|
Authors: | Yousuf, Owais |
Other Persons: | Siddiqui, Danish Ahmed (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Pakistan | Markenimage | Brand image | Markenführung | Brand management | Bekleidung | Clothing |
Extent: | 1 Online-Ressource (22 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3397489 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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