The influence of business strategy on new product activity : the mediating role of market orientation
Year of publication: |
2000
|
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Authors: | Frambach, Ruud T. ; Prabhu, Jaideep ; Verhallen, Theo M.M. |
Institutions: | Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series Serie Research memoranda / Vrije Universiteit Amsterdam. Faculteit der Economische Wetenschappen en Econometrie Number 0034 |
Classification: | M10 - Business Administration. General ; M31 - Marketing |
Source: |
-
Enke, Margit, (2005)
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Kundenintegration bei Finanzdienstleistungen
Enke, Margit, (2005)
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Risikomanagement unter Marketinggesichtspunkten
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Frambach, Ruud T., (2000)
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The influence of business strategy on new product activity: The role of market orientation
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Strategy-Based Segmentation of Industrial Markets
Verhallen, Theo M.M., (1998)
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