The influence of categorical attributes on choice context effects
Year of publication: |
2009
|
---|---|
Authors: | Ha, Young-won ; Park, Sehoon ; Ahn, Hee-kyung |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 3, p. 463-477
|
Subject: | Konsumentenverhalten | Consumer behaviour | Experiment | Südkorea | South Korea |
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