The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims

The believability of product claims depends on the consumer's ability to generate disabling conditions (i.e., other events blocking a cause from having its effect) and alternative causes (i.e., other events causing the outcome).

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Year of publication:	2009
Authors:	Chandon, Elise ; Janiszewski, Chris
Published in:	Journal of Consumer Research. - University of Chicago Press. - Vol. 35.2009, 6, p. 1003-1011
Publisher:	University of Chicago Press

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005735750