The Influence of Celebrities on OTT Platforms Impact of Telepresence and Parasocial Interaction on National Image and Visit Intentions

Year of publication:	2024
Authors:	Jang, Moonkyoung ; Lee, Saerom
Publisher:	Calgary : International Telecommunications Society (ITS)
Subject:	OTT \| parasocial relationship \| national image \| visit intention \| telepresence \| celebrity involvement

Series:	24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Conference Paper
Language:	English
Other identifiers:	RePEc:zbw:itsb24:302489 [RePEc]
Source:	EconStor

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015057408