Normative social influence and online review helpfulness : polynomial modeling and response surface analysis
Hyunmi Baek (Department of Information Sociology Hanyang University, Sangnok-gu, Ansan, Gyeonggi-do, Korea), Saerom Lee (College of Business Administration Seoul National University, Gwanak-gu, Seoul, Korea), Sehwan Oh (School of Business Administration Kyungpook National University, Buk-gu, Daegu, Korea), JoongHo Ahn (Graduate School of Business Seoul National University, Gwanak-gu, Seoul, Korea)
| Year of publication: |
November 2015
|
|---|---|
| Authors: | Baek, Hyunmi ; Lee, Saerom ; Oh, Sehwan ; Ahn, Joongho |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 4, p. 290-306
|
| Subject: | Online review | Review helpfulness | Normative social influence | Response surface methodology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011411259