The Influence of Communication Source and Mode on Consumer Adoption of Technological Innovations
| Year of publication: |
2002
|
|---|---|
| Authors: | Lee, Eun-Ju ; Lee, Jinkook ; Schumann, David W. |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 36.2002, 1, p. 1-27
|