THE INFLUENCE OF CONSUMER CONCERNS AND DEMOGRAPHIC FACTORS ON PURCHASING PATTERNS FOR BEEF

The results of a cross-tabulation analysis indicate that health-related concerns for roasts, steaks and ground beef are expressed significantly more frequently by survey participants eating less beef as compared to those who report the same amount in beef usage. The results generally suggest that chicken is served more frequently by those eating less beef than by those who have not changed their beef-eating habits or are eating more beef. Expense was identified as a concern for both roasts and steaks. Those eating less beef are typically older than those indicating more or the same beef usage.