The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
| Year of publication: |
2005
|
|---|---|
| Authors: | Nowlis, Stephen M. ; Shiv, Baba |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 2, p. 157-168
|