The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Jun Myers and Sela Sar
| Year of publication: |
2015
|
|---|---|
| Authors: | Myers, Jun ; Sar, Sela |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 4, p. 284-299
|
| Subject: | mood | imagery-inducing ads | brand attitude | information processing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Emotion | Kognition | Cognition | Markenimage | Brand image | Markenführung | Brand management | Werbung | Advertising | Markenartikel | Brand |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405890