The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural advertising
Year of publication: |
2017
|
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Authors: | Tian, Kathy |
Published in: |
International journal of business anthropology. - Newcastle upon Tyne : Cambridge Scholars Publishing, Lady Stephenson Library, ISSN 2155-6237, ZDB-ID 2896846-3. - Vol. 7.2017, 1, p. 49-84
|
Subject: | Cultural Orientation | Gender Role | Cross-Cultural | Horizontal-Vertical | Cultural Values | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | Geschlecht | Gender | Interkulturelles Management | Cross-cultural management | Werbung | Advertising | Internationales Marketing | International marketing | Kultur | Culture | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Nationalkultur | National culture |
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