The influence of cultural thinking style on consumer cognitive complexity underlying wine purchase decisions

Byung-Joon Choi (Pantheon-Assas Paris II University, France)

Year of publication:	July/August 2016
Authors:	Choi, Byung-Joon
Published in:	The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 32.2016, 4, p. 1257-1271
Subject:	Cultural Thinking Style \| Wine-Buying Decision-Making \| Cognitive Linkages \| Consumer Cognition \| Kognition \| Cognition \| Konsumentenverhalten \| Consumer behaviour \| Entscheidung \| Decision \| Kulturelle Identität \| Cultural identity \| Wein \| Wine

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