The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Jovanie A. Tuguinay, Catherine Prentice, Brent Moyle
| Year of publication: |
2022
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|---|---|
| Authors: | Tuguinay, Jovanie A. ; Prentice, Catherine ; Moyle, Brent |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-10
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| Subject: | Casino | Customer engagement | Customer experience | Customer loyalty | Game automation | Beziehungsmarketing | Relationship marketing | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Spieltheorie | Game theory | Experiment | Automatisierung | Automation | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102830 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209579