The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Miriam R. Aziz and Adel F. Al Alam
| Year of publication: |
2024
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|---|---|
| Authors: | Aziz, Miriam R. ; Al Alam, Adel F. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 20.2024, 3/4, p. 364-385
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| Subject: | consumer behaviour | e-WOM | social networks | tourism | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Tourismus | Tourism |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.139298 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065565