The influence of ethnic attributes on ethnic consumer choice of service outlet
Yan Huang; Harmen Oppewal and Felix Mavondo
| Year of publication: |
2013
|
|---|---|
| Authors: | Huang, Yan ; Oppewal, Harmen ; Mavondo, Felix |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 5/6, p. 877-898
|
| Subject: | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Chinesen | Chinese (People) | Reisevermittler | Travel agency | Konsumentenpräferenzen | Consumer preferences | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763959