The influence of flow experience in the augmented reality context on psychological ownership
Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim and Hakil Moon
| Year of publication: |
2021
|
|---|---|
| Authors: | Yuan, Chunlin ; Wang, Shuman ; Yu, Xiaolei ; Kim, Kyung Hoon ; Moon, Hakil |
| Subject: | Augmented reality | brand attachment | flow experience | parasocial relationship | psychological ownership | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1869387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623907