The Influence of Hedonic Values on Consumer Behaviors: An Empirical Investigation in China
| Year of publication: |
2000
|
|---|---|
| Authors: | Wang, Cheng-Lu ; Chen, Zhen-Xiong ; Chan, Allan K.K. ; Zheng, Zong-Cheng |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 14.2000, 1-2, p. 169-186
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