The influence of horizontal and vertical product attribute information on decision making under risk : the role of perceived competence
Dong-Jun Min, Marcus Cunha
| Year of publication: |
2019
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|---|---|
| Authors: | Min, Dong-Jun ; Cunha, Marcus |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 97.2019, p. 174-183
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| Subject: | Decision making under risk | Value trade-offs and risk | Horizontal-vertical product attributes | Competence hypothesis | Theorie | Theory | Entscheidung unter Risiko | Decision under risk | Risiko | Risk | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Kompetenz | Competence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.12.078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012002867