The influence of identity on international consumer behaviour in transitional settings: a case study of the Bosnian-Herzegovinian banking market
Year of publication: |
2008
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Authors: | Kaufmann, Hans Rüdiger ; Zagorac, Zorica ; Sanchez Bengoa, Dolores |
Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 3.2006/08, 3/4, p. 241-253
|
Subject: | Systemtransformation | Economic transition | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Bankgeschäft | Banking services | Bosnien-Herzegowina | Bosnia and Herzegovina |
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