The influence of in-store product holders on orientation towards the product and on purchase intention
Veronica Gabrielli and Nicoletta Cavazza
| Year of publication: |
2014
|
|---|---|
| Authors: | Gabrielli, Veronica ; Cavazza, Nicoletta |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 3, p. 311-327
|
| Subject: | display stand | brand | attitude | emotions | purchase intention | Konsumentenverhalten | Consumer behaviour | Emotion | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366989