The influence of key account management on competitive advantage and firm performance : a dynamic capability approach
Year of publication: |
2025
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Authors: | Fakhreddin, Farbod ; Foroudi, Pantea ; Kooli, Kaouther |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 124.2025, p. 266-286
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Subject: | B2B supplier | Competitive advantage | Key account management capability | Key account management orientation | Performance | Relational capability | Key-Account-Management | Key account management | Wettbewerbsvorteil | Lieferantenmanagement | Supplier relationship management | Dynamische Kompetenzen | Dynamic capabilities | Unternehmenserfolg | Firm performance | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view |
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