The influence of label on wine consumption : its effects on young consumers' perception of authenticity and purchasing behaviour
R. Lunardo
| Year of publication: |
2009
|
|---|---|
| Authors: | Lunardo, Renaud |
| Published in: |
International marketing and trade of quality food products. - Wageningen : Wageningen Acad. Publ., ISBN 978-90-8686-089-0. - 2009, p. 279-295
|
| Subject: | Wein | Wine | Konsum | Consumption | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Herkunftsbezeichnung | Designation of origin | Warenkennzeichnung | Product labelling | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835848